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DEVELOPING NEW BUSINESS IDEAS44

Take a blank sheet of lined paper. Read through the list below and each
time you find a description or characteristic which applies to you, write
down its number on the sheet of paper. There is no particular number
of characteristics you must choose.

After you have completed this, refer to the key printed at the end of the
exercise in order to write next to every number on your paper whether
it was an L or an R. Count up the number of Ls and Rs. Whichever
number is higher represents your dominance.

If the numbers are close, that means you use both sides of your brain
equally. Having talents in both left- and right-brain thinking, together
with the ability to shift appropriately and effortlessly between the two
styles, puts you in the position of the master whole-brain thinker,
exemplified by Ingvar Kamprad of IKEA whom we will meet later on in
this chapter.

Questionnaire on left-brain/right-brain dominance
1 I always wear a watch
2 I keep a journal
3 I believe there is a right and wrong way to do everything
4 I hate following directions
5 The expression ‘Life is just a bowl of cherries’ makes no sense to me
6 I find that sticking to a schedule is boring
7 I’d rather draw someone a map than tell them how to get somewhere
8 If I lost something, I’d try to remember where I saw it last
9 If I don’t know which way to turn, I let my emotions guide me

10 I’m pretty good at maths
11 If I had to assemble something, I’d read the directions first
12 I’m always late getting places
13 Some people think I’m psychic
14 Setting goals for myself helps keep me from slacking off
15 When somebody asks me a question, I turn my head to the left
16 If I have a tough decision to make, I write down the pros and the cons
17 I’d make a good detective
18 I am musically inclined