Page 6 - Best Digital Marketing Campaigns in the World
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Contents

Acknowledgements  vii
Introduction 1

The rapid evolution of (digital) marketing 11

Case study 1	 Dockers ‘pants dance’ 25
Case study 2	 The truth about smart 33
Case study 3	 Doritos Hotel 626 37
Case study 4	 Lynx Primal Instinct 45
Case study 5	 Rage Against the Machine for Christmas number one 53
Case study 6	 Pizza Hut iPhone application 59
Case study 7	 The Photographic Adventures of Nick Turpin 65
Case study 8	 TurboTax Super Status 71
Case study 9	 The Spoonful 79
Case study 10	 In an Absolut world 87
Case study 11	 Wario Land ‘Shake It’ YouTube shake-up 91
Case study 12	 WALL-E 97
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