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acknowledgements

Damian Ryan

My deepest thanks and gratitude to my charming daughters (who have just
launched their first magazine at the tender age of 7!), my family, friends and
of course Calvin and Eva for their input. This book is dedicated to Fiona – a
constant source of inspiration, friendship and love.

Calvin Jones

Writing any book is a collaborative process. That’s especially true of a book
like this, where as authors we were dependent on the readiness of others to
share their information and insight with us. So a big collective thank you is due
to the agency boss’s, creative directors, brand managers and individuals who
shared their work with us. You made this book possible.

Thanks also to Damian... it’s been a pleasure working with you again, and to
Eva, for making sense of the chaos and presenting us with a sensible, coher-
ent body of material to work with. This was, in all ways, a team effort.

To my parents, Yvonne and Clive Jones... who I forgot to mention first time
around... a very special thank you for everything.

Most of all thanks to Sal, Ava, Nia and Lana... my arch-collaborators in life.
Well done guys... this work is every bit as much yours as it is mine.