Page 7 - Best Digital Marketing Campaigns in the World
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vi Contents
Case study 13 The Best Job in the World 103
Case study 14 Star Trek 113
Case study 15 Shadow Napping 119
Case study 16 The Ozometer 125
Case study 17 Playing the City 133
Case study 18 Lost in Space 139
Case study 19 Online as it happens 147
Case study 20 The Ephemeral Museum 151
Case study 21 Pepsi Makes Your Day 157
Case study 22 12 cams create your rainbow 163
Case study 23 World Malaria Day Twitter war 167
Case study 24 Break the Cycle 175
Case study 25 Barack Obama 2008 presidential campaign –
the 15 swing states 181
Looking forward to a creative digital future 187
Index 199
