Page 111 - Duct Tape Marketing

Duct Tape Marketing

It’s great to have a contact page that provides various ways to contact
you, the departments within your business, and your team members,
but it’s also a good idea to have contact information on every page of
your site. For local businesses, this can actually help your local SEO.

”No one reads blogs.”
A large number of business owners I encounter still falsely cling

to the belief that if they don’t pore over dozens of blogs each morning,
then nobody must be reading blogs.

Here’s the big problem with that thinking. Everyone reads blogs—
everyone, that is, who has done a search in the last few years. You may
not fire up a blog for reading enjoyment, but you are finding blog
content when you go searching for answers.

Search engines love content that’s featured on blogs because the
software makes it easy to add new content, draws links more natu-
rally, and is usually less sales-oriented than typical Web page content.

All of this leads me to tell you emphatically that your business
needs an active blog.

”People will find my site by ‘searching’ for it.”
I know that’s probably one goal, but relying on your SEO efforts

alone may be putting too many eggs in one basket.
You’ve got to put your content in countless outposts and social

networks to open up additional paths to your site. You’ve also got to
promote your site through advertising, including pay-per-click and
offline mediums. In fact, you ought to promote your content in every
offline vehicle available.

“Traffic is the key.”

Marketers love to obsess over traffic numbers. I’ll admit that I do
it, too, but it’s not really that important of a metric if those visitors get
confused, turned off, and leave.

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