Page 106 - Duct Tape Marketing

Produce Marketing Content That Educates

page or business page. Log in to your account and visit the page on which
you would like to post the video. Click the video link and hit “record
from Webcam.” Then hit Stop when finished with your message. You
can review the video and start over if you like. Once you are happy with
the video, you can also describe it in the status update bar and hit Share.

Now, let’s say you want to record a client telling his success story
or testimonial without taking the film crew across town. Skype
video can be a great way to get this done. You’ll both need Skype
accounts (www.skype.com) and Webcams, but recording is a snap. I
use an add-on called Call Recorder for Mac (www.ecamm.com/mac/
callrecorder/), or there is Pamela for PC users (www.pamela.biz/en/).
They do a fine job and even allow me to split the two tracks (myself
and the interviewee) so I have total flexibility when editing.

Probably the most important technical aspect of making video
this way is lighting. For Webcams, it’s best to have lights behind the
camera, pointing at your face or whatever subject you are trying to
record. Be aware of windows and lights behind you, as they can create
an overpowering glare.

Again, the primary reason for this section is to illustrate how easy
it can be to get started with video so you’ll start to look for more ways
to use it.

One Way to Get All of This Done

Creating a marketing kit is a fairly large and important undertaking.
Don’t try to do it in one day. Create an outline for each page you
intend to create and then just start working away. You may also find
it helpful to purchase a small digital recorder and start talking into it.
Many people are better at communicating by talking than by writing.
You can always get someone to interview you on tape and then hire a
copywriter to turn it into well-crafted written pages.

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