Page 105 - Duct Tape Marketing

Duct Tape Marketing

how to do the same for their businesses? In addition to creating a pow-
erful referral network for business and leads, you can create content
opportunities for all of your partners through interviews and guest
posts and routinely look to share each other’s content on bookmarking
sites like Digg and StumbleUpon. Take this approach a step further
and teach your first ten strategic partners to do the same and recruit
ten each, and then they recruit ten each—all part of the club. It’s simi-
lar to creating your own little MLM empire built on content. (No
matter what you think of the history of products sold in that model,
there’s no denying the power of multiplication that can occur built on
this type of network.)

The Easiest Way to Create Video Right Now
Creating video for blog posts, landing pages, and other Web pages

has become an important way to communicate a personal message and
showcase your brand. And while there are many ways to get started
using video, the key is to simply get started. So, while you may end up
investing in HD cameras, condenser microphones, editing software,
and green screens, I would like to describe the easiest way to get started
producing your own videos.

Facebook and YouTube both have direct record video options,
and while it may not be the most high-tech way to create a video, it
surely is the easiest. The only thing you need is a camera. You can use
a digital camera that plugs into your computer or the built-in camera
common on most laptops these days.

For YouTube you log in to your account and hit “upload” and
then choose the “record from webcam” option. You’ll need to allow
YouTube permission to access your camera and mic, and then hit
record. Once you’re finished, you can save the video and then grab
the code that YouTube produces and embed the newly recorded seg-
ment onto your Web site.

Facebook works much the same way. You can record to your profile

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