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Produce Marketing Content That Educates
But why stop with marketing materials per se? What about white
papers, expert interviews, and customer success stories? Start record-
ing this type of content via the phone using a service such as SkypeIn
and Ecamm Call Recorder (www.ecamm.com/mac/callrecorder/).
Take your interviews back to CastingWords, and all of a sudden you
are creating content and information products on the fly.
Action Steps
1. Define the three or four key benefits that make your
firm unique.
2. Collect ten testimonials from satisfied clients.
3. Develop four case studies that demonstrate results you
or your products have delivered.
4. Create your big-picture body of content outline.
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