Page 118 - Duct Tape Marketing

A Web Presence That Works Day and Night

Amplify for Awareness
A final important aspect is finding ways to amplify your content

so people can interact with it. This includes promoting your site and
all the online ways people can find more in your offline communica-
tion pieces. Adding your social profiles to business cards and printed
literature is a good place to start.

Make your advertising much more about creating awareness for
your online content and providing ways for people to interact, and
less about selling.

Using Blog Software for Your Entire Web Site

Blog software has a lot going for it in terms of dynamic content cre-
ation, ease of use, ease of update, content syndication, and built-in
SEO tools. Many businesses are finding that this software is a great
solution for creating their entire Web site.

I love WordPress (www.wordpress.org) and use it to power my
blog. The WordPress software is very easy to use as an entire site
management tool as well. WordPress theme designers are taking
advantage of this move and now create themes that allow businesses
to create pages that look very much like static home pages, product
pages, and About Us pages in conjunction with traditional blog post
content.

The first stop is premium themes. Premium themes are great
design templates that have become so flexible that they not only allow
you to create and run your entire Web site; they allow you to do so
without much fear that your site will look like everyone else’s who
uses the theme. In many cases this can be a tremendous solution right
out of the box, for under $100. But you can also hire a designer to
create a great hybrid solution.

Great premium themes:

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