Page 123 - Duct Tape Marketing

Duct Tape Marketing

Content as Hub
I’m working on the assumption that you have Web content that

describes your business, tells your story, outlines your products and ser-
vices, and maybe even showcases a few client success stories. That’s a
good start, but now you need to work on consistent content creation—
the kind that builds trust, draws links, and educates.

 Add a blog. Sorry, you must do this. Better still, build your
entire Web site with WordPress.

 Create a list of related or local bloggers using Google
BlogSearch (www.blogsearch.google.com/) and Placeblogger
(www.placeblogger.com/) as potential guest blog hosts.

 Submit keyword-rich articles to article directory sites (www
.vretoolbar.com/articles/directories.php).

 Keep a notebook of every question a prospect or customer asks
and create blog post answers and FAQ pages.

 Stick a camera in front of your best clients and get them to
share how important your business is to them.

 Turn your sales presentation into a slide deck, and post it to
your site.

Pushing out Assets

 Create YouTube, Flickr, and SlideShare (www.slideshare
.net/) accounts and post your videos, images, and slides
with complete, keyword-rich descriptions of each.

 Claim and enhance your Google Places, Yahoo! Local, and
Bing Local profiles.

 Build a LinkedIn profile and LinkedIn Company Page,
complete with lots of links back to your site, blog(s), and
events.

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