Page 126 - Duct Tape Marketing

A Web Presence That Works Day and Night

you want to find some potentially interesting content discoveries, just
hit Stumble. The toolbar takes you to random sites identified by other
users and is almost always a great way to come upon content that is
unique and valuable from little-known sources. This is a great way to
share super finds in your blog posts and tweets while spending a few
minutes doing the research.

2. The Round-Up
This isn’t a tool as much as a practice. People love digest content.

One way to create and deliver that is to get in the habit of using a book-
marking tool like Delicious and simply tagging sites you come across
(perhaps in the previous tip) with various tags, such as blog or newslet-
ter or by client industry segment, and then going back at the end of the
week and writing a post or creating a newsletter issue based solely on
abstracts of the good stuff you found during the week. By installing the
Delicious browser toolbar, you can tag any page with the right click of
a mouse. Filtering content and delivering just the best of what you read
(perhaps in your RSS reader) can make you a very valuable resource to
people who just want the good stuff. By employing your own filtering
tool, you can easily create the content on the fly.

3. Reader to TwitterFeed
TwitterFeed (www.twitterfeed.com) is a tool that allows you to con-

nect any RSS feed to your Twitter account and effectively auto tweet
anything that is added to the feed. I don’t find this very useful, and in
some cases it’s seen as spam, so that’s not what we are going to do here.

Since you can attach any feed to it, you can have total control
over what goes to Twitter, so it’s really just a way to make it easy to
tweet things you find. For example, the Delicious tags you created
above also have RSS feeds associated with them. So, you run that feed
through TwitterFeed and have it tweet anything you hand select and
tag as you surf.

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