Page 124 - Duct Tape Marketing

A Web Presence That Works Day and Night

 Create an Official Facebook Page (that’s what they are calling
Fan Pages these days).

 Claim and enhance your company pages on review sites like Yelp
and Citysearch and start participating in the review process.

 Build profiles in social networks beyond Facebook and
LinkedIn.

 Use your Facebook page as a way to create awareness about
events and content and as another vehicle to reach prospects
with fresh content.

 Ask and answer questions on LinkedIn Answers—it can be an
interesting way to showcase your expertise.

 Use a tool such as Flowtown (www.flowtown.com/) to figure
out which of your prospects and customers are the most active
in social networks, and equip them to be ambassadors.

 Learn how to mine Twitter for leads and opportunities.

Facilitating Community

 Create events and groups on MeetUp (http://meetup.com/),
and bring like-minded people together.

 Use project and customer portal tools such as Central Desktop
(www.centraldesktop.com/) to create a place where your
customers can access information and collaborate.

 Get your customers involved in creating community through
the use of a wiki that allows them to share and generate ideas.

 Create a group blog that features content contributed by your
team of strategic partners.

 Set up Facebook Groups and add your customers and
prospects so you can host live group chats and peer-to-peer
discussions.

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