Page 121 - Duct Tape Marketing

Duct Tape Marketing

making it very easy for readers to share your blog content on
these sites.
8. Apture (www.apture.com/help/install/wordpress/)—The Apture
plug-in adds a full library of video, audio, images, text, links, and
references that can be added to any content. If you write about a
concept, you can add a link to a YouTube video, Reuters audio,
or Wikipedia article that further illustrates your point. If you talk
about a book, you can automatically add an Amazon link and
pop-up for the book. This tool allows you to draw from a library
of publicly available content to add deeper levels of related content.
9. Related Content (www.ajaydsouza.com/wordpress/plugins/con
textual-related-posts/)—This plug-in automatically searches
through all of your past blog posts by tag and adds four or five
posts related to your current post to the end of the post. This is
a great way to get more exposure for past posts and have people
dive in deeper to your content once they find something they like.
10. Facebook Fan Box (www.wordpress.org/extend/plugins/face
book-fan-box/) or Twitter Widget (www.wordpress.org/extend/
plugins/twitter-tools/)—These aren’t really plug-ins, but rather
tools that allow you to easily publish your Facebook Fan Page
content or Twitter activity to your blog sidebar.

And don’t forget those mobile readers—use the MoFuse
plug-in (www.wordpress.org/extend/plugins/mofuse/) to auto-
matically turn your blog content into a mobile-friendly version
for those reading on their phones.

Ways to View the Web Beyond Your Site

The Web just keeps gaining significance in the world of small business and
it’s no longer enough to think about your Web site as your Web strategy.

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