Page 128 - Duct Tape Marketing

A Web Presence That Works Day and Night

I like this approach because there’s not a third party app involved—
that’s where most tech issues arise. Now, in addition to simply having a
blog page, your new posts go right to your Facebook stream, when you
publish them.

Basic Search Engine Optimization (SEO) Tips

You may never actually get involved in the programming aspects of
your Web site, but I think it is important for you to be aware of these
basic terms and tips so you can communicate their importance to your
Web designer or programmer. In fact, make a checklist of each of the
elements that follow, and question your designer’s intention to utilize
each in your Web site’s design. You know you have a very good fit when
you find a Web design firm that asks you about these elements up front.

Keywords
No matter what your business does, you must understand as fully

as possible what terms your target market uses to find products and
services like yours. There are databases that track the actual number
of times certain search terms are used by surfers.

From these databases it is important that your Web page content,
titles, and headlines contain the most important search terms. Search on
the Internet for keyword database tools and you will find many varieties.

A good use of the idea of keywords is to think in terms of giving
each of your Web pages a keyword phrase theme and then making
sure the theme phrase appears in a number of the elements introduced
on the next few pages.

Title Tags
Title tags are part of the HTML structure of every Web page.

Think of them as the informal name of the page. Search engines use

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