Page 133 - Duct Tape Marketing

Duct Tape Marketing

 Add city names in navigation: e.g., Omaha Kitchen
remodeling showcase.

 Add suburb and neighborhood names into your content
in natural ways.

 Add a local event blog, and list festivals and nonprofit events.
 Find relevant local bloggers using a tool like Placeblogger

to exchange links with.
 Do keyword research with local terms to find the best

phrases to add to your pages. Try Google Keyword Tool
or Wordtracker.
 Advanced—Explore “rich snippets” and hCard
microformats to mark up HTML for address data.

2. Build out your local search profiles.
The local search directories at Google, Yahoo! and Bing

want you to claim and build very information-rich local pro-
files. This makes their job easier when people search for local
businesses.

If you haven’t done it yet, go here right now:

 Google Places (data drawn from Google Maps) (www
.places.google.com/business)

 Yahoo! Local Business Center (www.listings.local.yahoo
.com/csubmit/cproc.php)

 Bing Local Listing Center (www.ssl.bing.com/listings/
ListingCenter.aspx)

Another related local search directory to pay attention
to is Google Mobile Search (www.google.com/mobile/).
This is a separate directory with a great deal of crossover,
but this is the tool that mobile users access when they type

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