Page 132 - Duct Tape Marketing

Chapter 8

Get Found Online in Your Town

Search engines have become one of the primary ways that people
find products and services right in their hometown. This growing
reality significantly increases the need for local small businesses to
master local search.

To state this a bit more plainly—if your business doesn’t show up
on page 1 or in the first handful of local results when people type “[their
city name + something they want]” into their chosen search engine or
mobile browser, your business simply can’t compete. (To be fair, this is
not 100 percent true for every category and market, but the reality is
growing rapidly.)

Following are fives areas that you should address to increase your
chances of winning in the local search game. Win the search game
now, before your competitors do. If you work through each section
and apply a few action steps each day, you’ll gradually accomplish the
entire list and put your business firmly on its way to building a strong
local search presence.

1. Make your Web pages local friendly.
There are many ways to make your Web site pages much

more localized. This is one of the underlying elements that tell
the search engines that yours is indeed a local business.

Here are a few steps to consider:

 Add your physical address to every page.

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