Page 135 - Duct Tape Marketing

Duct Tape Marketing

The local search directories listed in the previous point,
such as Google Places, also aggregate and show reviews from
some of these sites and allow readers to add reviews directly.

My advice is to get very proactive about getting those posi-
tive reviews going. You should be collecting testimonials and
success stories as part of your overall marketing activity any-
way, so why not add teaching people how to do these reviews
on sites like Yelp?

While the search directories won’t confirm this, there does
seem to be a correlation between sites that rank high on local
search and those that have lots of reviews. There are other fac-
tors, but this is a big one.
4. Get listed, cited, and mentioned.

Citations are mentions of your business and address that
appear on other Web sites. These are a key component of the
ranking algorithms because they help assure that your business
is truly a local business.

The listings you completed in the previous steps help in
this category, but now it’s time to go even deeper.

The following companies pull data from print versions of
white and yellow pages and provide a great deal of core data to
local directories. While it is likely that your business is listed
in these directories, it is a good idea to check for accuracy and
add details that may not be listed.

 infoUSA (www.infousa.com/)
 Localeze (www.localeze.com/)

Getting listed consistently across the following Internet
Yellow Page providers will also help with your local listing.

 Internet Yellow Pages (www.yellowpages.com/)

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