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Duct Tape Marketing

Getting Other People to Promote Your Local Content

I’ve said it here many times—winning high rankings in search engines
is not that hard for local businesses. There are some categories of busi-
ness that are very competitive and certainly require the investment of
a high-caliber SEO firm, but do-it-yourself types can do well if they
focus on two activities: creating content and acquiring the right kinds
of links back to your site.

I specifically say “the right kinds of links” because there are still
some folks out there promoting the easy way out, suggesting you buy
hundreds of links, but there is no easy way out, and this can even lead
to getting your hand slapped—or worse—by the search engines.

Here are seven of the best ways to acquire those all-important links:

Write a Blog
Without question, creating a blog and consistently writing key-

word-rich content is the number one SEO activity for the small business
(or any size business, for that matter). This is no longer something to
debate; blog content will improve your chances to compete in the search
engines many times over and draw links from other blogs and sites that
syndicate content.

Guest Post on Blogs
A variation to writing on your blog is to seek out other blogs and

offer to write content that is useful and relevant to their audience.
Make certain that you get to place a link back to your site in the body
of the post, and look for blogs that are well read. You might also look
for other local blogs using a tool such as Placeblogger.

Submit Posts and Articles to Directories
Article directories present a great opportunity for acquiring links.

By submitting articles to sites like EzineArticles.com, Articlesbase

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