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Duct Tape Marketing

Use Social Bookmarking
Social bookmark sites such as Delicious, Digg, Reddit, and

StumbleUpon offer great ways to create valuable links and search
engine juice. By bookmarking and tagging your blog posts for rel-
evant keyword topics, you can get your content seen by the millions
of people looking for content related to your tags. This can often lead
to tweets and posts pointing out your content.

By creating a systematic approach that allows you to focus on a
couple of these items each and every week, you can start to build hun-
dreds of links to your Web pages and virtually lock out the competition
for your key terms.

How to Get Your Business in the New Location Game

Location-based check-in-type services are this year’s overhyped topic—
with good reason. While you may not understand why someone wants
to be the mayor of his barber shop, you do need to recognize the behav-
ior that social location services such as Gowalla (www.gowalla.com/),
Foursquare (www.foursquare.com), Yelp (www.yelp.com), and Facebook
Places (www.facebook.com/places/) represent for the local business.

Shoppers these days are using the Internet to find everything
locally and increasingly using mobile devices, services, and apps to
effectively bypass even the Web to find a merchant. What that means
is that local small businesses need to find ways to tap into the behav-
ior and not necessarily try to ride the hype wave to Foursquare fame.

Below are five ways that local small businesses can capture their
own personalized version of social location behavior and tap what
may be the ultimate online to offline combo to produce sales.

Create virtual rewards programs—Rewards programs such as
those offered by most coffee shops via punch cards or large

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