Page 140 - Duct Tape Marketing

Get Found Online in Your Town

.com, Suite101.com, and Buzzle.com, you can begin to acquire more
links and traffic to your site. You may also look into services like
HubShout (www.hubshout.com/) that provide turnkey content writ-
ing and submission.

Write Social Press Releases
Consistently writing news releases for even seemingly minor

announcements is a great way to build up some extra traffic and links,
particularly if you use the social features of tools like PRWeb (www
.prWeb.com) or Pitch Engine (www.pitchengine.com). As a bonus, print
your press releases and mail them to your clients and network. You’ll
be surprised how much bounce you get from this little contact tactic.

Leave Lots of Relevant Comments
Leaving relevant comments on other blogs does a number of things

for you. In some cases, not many though, you may actually benefit
from a link to your site, but the real value is that you may get the atten-
tion of other readers and the owners of these blogs in ways that could
prompt them to point to some of your content via a blog post. I hope it
goes without saying that this won’t work if your comments are basically
spam. Use a service like BackType (www.backtype.com) to track when
comments related to your topic get hot.

Create Profiles
There are hundreds of places you can create social profiles on

the Web and most allow you to place numerous links back to your
site. You probably won’t get a ton of juice from the search engines for
these because many are what are called “no follow” links, but some
are not and many will build extra pages and links for the big picture.
You should be claiming this real estate and filling it with content and
brand assets. You can even use a service like Knowem (www.knowem
.com/) that will create hundreds of profiles on lesser-known networks.

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