Page 138 - Duct Tape Marketing

Get Found Online in Your Town

a raving review by letter, phone them and ask if they would provide
that review for your Google Places page too.

Teach the Review Process
Since online reviews are so important these days, make sure that

all members of your sales staff know how to show customers how and
where they can post reviews. Create a page that walks people through
the process of creating a Yelp or Citysearch account. If your clients
are all businesses, hold a workshop to teach them some of what you’ve
learned about the importance of rating and review sites.

Give Reviews
Of course, the “give to get” concept works here too. By making

reviews, recommending your network on LinkedIn, and reaching out
to companies with whom you do business, you lay one powerful part
of the review and testimonial foundation. It’s always a great way to
show how you value the process and in turn benefit from authentic
reciprocation.

Hold a Review Party
I’ve written about this idea before, but it’s such a fun one that I had

to include it here. Invite your customers to a nice appreciation event,
serve up some wine, and then ask them if they would like to record a
video testimonial or review with the camera crew you’ve hired for the
night. People love to get on camera, and you can further incentivize
them by offering up a five-minute video where they can talk about their
businesses. This video content will be gold for your Web site, and you’ll
provide a great service by helping others create something for their sites.

Find some way to install one or more of these options and collect-
ing reviews will simply become a part of the system.

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