Page 245 - Duct Tape Marketing

Duct Tape Marketing

offer, as long as you are mindful that most groups are uncomfortable
with speakers who make a hard-sell pitch from the podium.

If you have created a PowerPoint presentation for the talk, offer
to send the attendees a copy if they provide you with their contact
information.

Alan Amezdroz of the Inner Southern BEC (Business Enterprise
Centers) located in Morphettville, South Australia, finds it far more
effective when he makes a presentation not using a PowerPoint slide
show. Instead, he uses a magnetic whiteboard.

Using various colors, he has made some large names of what his
company offers, laminated them, and attached a magnetic strip on
the back of each. He speaks about each item as he throws it onto the
magnetic white board. He finds that is much more effective, visual,
and dynamic (www.isbec.com.au).

Most groups will have no problem with your introducing your
products and services as a wrap-up to your valuable content. If you
have actual information products to sell, you may also be allowed to
offer them to interested participants. In fact, some groups find that
their participants like to come away from a presentation with a book
or CD related to the presentation.

The key to creating a marketing event is to get agreement with
your host on exactly what you intend to do. Once your reputation as
a speaker with a valuable message spreads, you can begin to negoti-
ate with marketing and publicity tactics in exchange for a fee. Some
groups will actually give you a list of registered attendees if you ask.

Lastly, I like to create a one-page testimonial creator document.
At the end of your presentation, ask participants to complete a very
brief survey to help you make your presentations better. You can offer
some free information product in exchange for the completed survey.
If you word your survey correctly and are presenting good informa-
tion, you will receive comments that can be used as testimonials in
the promotion of future speaking events.

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