Page 246 - Duct Tape Marketing

Ramp Up a Systematic Referral Machine

Some Speaking-as-Marketing Considerations
 Find out as much as you can about the potential attendees.
 Tailor your presentation to the audience.
 Prepare a simple one-page, note-taking handout with your
contact information.
 Create an information product to offer in exchange for
contact information.
 Create a testimonial feedback page.
 Follow up with the participants within one week of the event.

How to Become a Better Speaker
Speaking, or, at the very least, effectively presenting an idea,

whether to two or two thousand, is an essential business skill. I would
argue that businesses should have one or two core presentations that
they make routinely as a way to share their company’s unique point
of view or story. Small business owners should think of presenting
information in online and offline seminar formats as an important
lead generation and conversion tactic.

Many people struggle with speaking in front of an audience, and
the only real cure for this is to get up and do it. Realize that no one will
suffer permanently from it, and then get up and do it again. There are,
however, three bits of advice that I would give to anyone who desires
to become a more effective speaker. For me, “effective” only means
getting your point across in a way that inspires listeners to do what you
want them to do.

Share the love. One of the most important elements an effective
speaker brings to an audience is passion. This can be passion for help-
ing people get something valuable from hearing the lesson or passion
for the subject itself. You can’t fake passion, but when you have it,
your message often comes through more clearly, regardless of the pol-
ish of your speaking presence.

If you’re naturally passionate about your subject or the purpose of

227