Page 248 - Duct Tape Marketing

Ramp Up a Systematic Referral Machine
yourself to present and receive critical reviews from a peer group. Seek
out opportunities to present your ideas wherever you can. Speaking to
the knitting club monthly lunch may not get you in front of the audi-
ence you ultimately desire, but it will get you live feedback and help
you get better. Another thing about practicing in front of an audience
is that it almost always leads to other speaking opportunities. Don’t
let weeks slip by without rehearsing and presenting live. Keep refining
your ideas and approach by listening to your audience.

Duct Tape Marketing Chapter Resources

BNI–Referral networking organization
www.ductapemarketing.com/bni.php

Action Steps

1. Create a referral target market(s). You must create a
target list of companies and individuals who can be
motivated to refer. This can be clients or a network of
related businesses.

2. Design a referral education system.
3. Outline your referral lead offer and system.
4. Create a referral conversion strategy.
5. Identify a referral follow-up strategy.

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