Page 276 - Duct Tape Marketing

Chapter 15

Commit to Your Marketing with
a Plan, Budget, and Calendar

So much of what you have read prior to this chapter sought to teach
you successful marketing strategies to use in building your Duct
Tape Marketing system. It is my hope that you have already begun
to explore ways to implement what you have read, but before you can
move toward the completion of an integrated plan, it is important to
set a series of goals that are tied to your marketing plan, activities,
and, eventually, budget.

Set Marketing Goals and Communicate Them

Great volumes have been written about the power of goal setting, but
little has been written about the notion of goal setting when it comes
to marketing.

For some businesses the very act of setting marketing goals will
be a giant step in the direction of achieving them. For others, the pro-
cess will simply validate the need to focus on a vision for the business.

I have found that the ability to achieve any goal is greatly impacted
by the goal’s power to motivate you to action, so the more powerful
the goal, the likelier it is that you will achieve it. Here are ten elements
that can make any goal more achievable:

257