Page 277 - Duct Tape Marketing

Duct Tape Marketing

1. You must really want to accomplish the goal. If not, then you
must find a way to make it so.

2. You must believe that it is possible to accomplish the goal.
3. You must put the goal in writing.
4. You must list in detail all of the benefits of achieving the goal.
5. You must set a deadline for achieving the goal.
6. You must list what stands in your way of achieving the goal.
7. You must list what skill, knowledge, and people you will need

to assist you.
8. You must have a plan to accomplish the goal.
9. You must constantly revise your plan.
10. You must make a commitment.

Goals That Support the Duct Tape Marketing System:
Vision Goals and Tactical Goals

Vision goals encompass your greater vision for the business and
for your life. Questions like, “Where do you see your business in five
years?” are the genesis of vision-oriented goals.

Tactical goals are much more tangible. Factors such as number of
new clients, revenue increase, or profit increase all fall into this cate­
gory of goal setting. Once you come up with your short-term vision
and tactical goals, you should find a way to communicate these goals
to everyone in your organization.

Goals for Your Vision
I want to warn you that this next section may be some of the most

difficult material presented in this book, but take it to heart and it
may be the most fruitful. I know, I know, this is a marketing book,
and here I am getting ready to ask you what you want to be when you
grow up.

If you picked this book up because your business is stuck in a rut,
the answers to the questions I’m about to ask may actually be the key

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