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jobs, pains, and gains. Communicate the profile across your organization as a
one-page actionable document that creates a shared customer understanding.
Apply it as a “scoreboard” to track if assumed customer jobs, pains, and gains
exist when you talk to real customers.
Value Map
Use the value map to make explicit how you believe your products and services
will ease pains and create gains. Communicate the map across your organization
as a one-page document that creates a shared understanding of how you intend to
create value. Apply it as a “scoreboard” to track if your products actually ease
pains and gains when you test them with customers.
Fit
Problem-solution fit: Evidence that customers care about the jobs, pains, and
gains you intend to address with your value proposition. Product-market fit:
Evidence that customers want your value proposition. Business model fit:
Evidence that the business model for your value proposition is scalable and
profitable.
Download the Value Proposition Canvas pdf
