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2:	Design

Kick-start	value	proposition	design	with
Prototyping	Possibilities	for	one	of	your	Starting
Points.	Shape	your	value	propositions	by
Understanding	Customers,	then	select	which
ones	you	want	to	further	explore	by	Making
Choices	and	Finding	the	Right	Business	Model.
If	you	are	an	existing	company,	discover	the
particularities	of	Designing	in	Established
Organizations.
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