Page 139 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Understand Customers
Inform your ideas and prototypes with early customer
research. Plough through available data, talk to
customers, and immerse yourself in their world. Don’t
show customers your value proposition prototypes too
early. Use early research to deeply understand your
customers’ jobs, pains, and gains. Unearth what really
matters to them to prototype value propositions that are
likely to survive rigorous testing with customers.
