Page 172 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Brainstorm · 15–20 min
Use different brainstorming techniques, such as trigger questions, 17, 31, 33 or
“what if” questions to generate a large quantity of possible directions for
interesting value propositions. Don’t worry about choice at this stage. Quantity is
better than quality. These are quick and dirty prototypes that will change
inevitably.
