Page 212 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Tangible

When	the	pains	or	gains	related	to	a	job	can	be	felt	or	experienced	immediately
or	often,	not	just	days	or	weeks	later.

      Can	you	feel	the	pain?
      Can	you	see	the	gain?
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