Page 210 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 210
Pull: Identify High-Value Jobs
Great value proposition creators master the art of focusing on the jobs, pains,
and gains that matter. How will you know which of these jobs, pains, and gains
to focus on? Identify high-value jobs by asking if they are important, tangible,
unsatisfied, and lucrative.
High-value jobs are characterized by pains and gains
that are…
