Page 214 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Lucrative

When	many	people	have	the	job	with	related	pains	and	gains	or	a	small	number
of	customers	are	willing	to	pay	a	premium.

      Are	there	many	with	this	job,	pain,	or	gain?
      Are	there	few	willing	to	pay	a	lot?
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