Page 218 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Does failing the job lead Can you feel the pain? Are there
to extreme pains? Can you see the gain? unresolved
pains?
Does failing the job lead Are there
to missing out on essential unrealized gains?
gains?
Unsatisfied
Jobs Important Tangible •••
•
create ••• ••
•
value for
corporation
design IT ••
strategy
Scoring scale: · (low) to ···· (high)
