Page 221 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Switch to a more important job?
Help customers do a job that is different from what most value propositions
currently focus on.
Hilti, the machine tool manufacturer, understood that construction managers
needed to keep schedules to avoid penalties, not only drill holes.Their fleet
management solution addressed the former in addition to the latter.
