Page 222 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Go	beyond	functional	jobs?

Look	beyond	functional	jobs	and	create	new	value	by	fulfilling	important	social
and	emotional	jobs.

Mini	Cooper	created	a	car	that	became	as	much	a	means	of	transport	as	a
statement	of	identity.
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