Page 227 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 227

Six	Techniques	to	Gain	Customer	Insights

Understanding	the	customer’s	perspective	is	crucial	to
designing	great	value	propositions.	Here	are	six
techniques	that	will	get	you	started.	Make	sure	you	use	a
good	mix	of	these	techniques	to	understand	your
customers	deeply.
   222   223   224   225   226   227   228   229   230   231   232