Page 232 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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The Cocreator
Integrate customers into the process of value creation to learn with them. Work
with customers to explore and develop new ideas.
Difficulty level: ★★★★★
Strength: the proximity with customers can help you gain deep insights
Weakness: may not be generalized to all customers and segments
