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The	Data	Detective:	Get	Started	with	Existing
Information

Never	before	have	creators	had	more	access	to	readily	available	information	and
data	inside	and	outside	their	companies	before	even	getting	started	with
designing	value.	Use	available	data	sources	as	a	launching	pad	to	getting	started
with	customer	insights.
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