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Source: Siegel & Davenport, Predictive Analytics: The Power to Predict Who
Will Click, Buy, Lie, or Die, 2013.
Social Media Analytics
Existing companies and brands should:
Identify the shakers and movers related to their brand on social media?
Spot the 10 most frequently mentioned positive and negative things said
about them on social media.
Customer Relationship Management (CRM)
List the top three questions, complaints, and requests that you are getting
from your daily interactions with customers (e.g., support).
