Page 230 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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The Anthropologist
Observe (potential) customers in the real world to get good insights into how
they really behave. Study which jobs they focus on and how they get them done.
Note which pains upset them and which gains they aim to achieve.
Difficulty level: ★★★
Strength: data provide unbiased view and allow discovering real-world behavior
Weakness: difficult to gain customer insights related to new ideas
