Page 206 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com

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Segment.

Select a customer segment that could be interested in this value proposition and
would be ready to pay for it.

A spin-off has been created to develop this principle and create ‘turnkey’
electrical energy storage and retrieval units. In 2014, a 25 kW pilot will be
installed at a photovoltaic park in Jura.… In the future, there will be 250 kW
installations at first and 2,500 kW ones afterwards.”