Page 201 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Market Pull
Start from a manifest customer job, pain, or gain for which you design a value
proposition. In simple terms, this is a problem in search of a solution.
Learn what technologies and other resources are required for each value
proposition prototype designed to address manifest customer jobs, pains, and
gains. Redesign your value map and adjust resources until you find a viable
solution to address customer jobs, pains, and gains. More about the build,
measure, learn cycle on.
