Page 295 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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PROCESS

Simulate	the	Voice	of	the	Customer

                                        OBJECTIVE

     Stress-test	your	value	proposition	“in	the	meeting
                               room”

                                         OUTCOME

  More	robust	value	proposition	before	validating	it	“in
                            the	market”

  Use	role-playing	to	bring	the	voice	of	the	customer	and	other	stakeholder	perspectives	“into	the	room”
  long	before	you	test	your	value	propositions	in	the	real	world.

The	success	of	your	value	proposition	typically	depends
on	a	number	of	key	stakeholders.	Customers	are	the
obvious	one,	but	there	are	many	others	(e.g.,	stakeholders
inside	your	company).	Pick	the	most	important	ones,	and
organize	role-plays	to	stress	test	your	value	proposition
from	the	perspective	of	these	stakeholders.
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