Page 295 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 295
PROCESS
Simulate the Voice of the Customer
OBJECTIVE
Stress-test your value proposition “in the meeting
room”
OUTCOME
More robust value proposition before validating it “in
the market”
Use role-playing to bring the voice of the customer and other stakeholder perspectives “into the room”
long before you test your value propositions in the real world.
The success of your value proposition typically depends
on a number of key stakeholders. Customers are the
obvious one, but there are many others (e.g., stakeholders
inside your company). Pick the most important ones, and
organize role-plays to stress test your value proposition
from the perspective of these stakeholders.
