Page 300 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Osterwalder & Pigneur, Business Model Generation,
2010.
Participatory TV
Imagine you are a player in the movie industry. So far, you have been making
movies and TV series with leading actors for cinema and home viewers globally.
But you’d like to explore new avenues.
There is one idea that your innovation teams want to explore more closely:
participatory TV—enabling viewers to crowdsource the plot of a TV series.
Illustration: Participatory TV
Sketch out your environment and ask which elements look like…
an opportunity that strengthens the case for your value proposition (in
green)
a threat or a constraint that undermines or limits it (in red)
