Page 301 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Strengthens your VP Undermines your VP
Democratization Web tools make it easier for anyone to User-led content can be a disruptor to
of production participate. professionally produced content.
Democratization Social media is a powerful marketing Size doesn’t matter anymore-anybody can
of distribution channel for passionate viewers. get access to millions of users.
Connected TV + Integration of TV and web will enable
www high-engagement experiences.
Piracy User-generated content is less prone to Piracy is on the rise.
piracy.
Platform fidelity It is difficult to get viewers to leave
established platforms such as Netflix or
Apple.
Web generation The generation of users who grew up with
the Internet participates online on a daily
basis.
Subscription Pricing models that produce recurring
pricing revenues (subscription) fit well with a
community of cocreators.
Cost of star Cost of star talent is dropping.
talent
Gaming Actors in the gaming industry might be
industry better equipped to succeed with a
participatory value proposition.
