Page 307 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 307
EXERCISE
Compare Your Value Proposition with
Competitors
OBJECTIVE
Understand how you are performing compared to
others
OUTCOME
Visual comparison with competitors
Use the Strategy Canvas from the Blue Ocean Strategy book to plot the performance of your value
proposition against those of your competitors. Then compare the curves to assess how you are
differentiating.
Instructions
Draw a Strategy Canvas step by step and compare your value proposition with
those of your competitors.
1. Prepare or pick a value map for this exercise.
2. Grab a big sheet of paper or use a whiteboard.
3. Follow the steps.
