Page 310 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Select factors of competition.
Draw a horizontal axis (x-axis). Pick the pain relievers and gain creators you
want to compare with competition. Place them on the axis. These are the factors
of competition of your Strategy Canvas.
Tip
You can also add pains and gains if you feel like they better describe important
factors of competition.
