Page 314 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Analyze your sweet spot.
Analyze the curves and uncover opportunities. Ask yourself if and how you are
differentiating from competitors with your value proposition.
Tip
Make sure the factors of competition that you compare align with the top jobs,
pains, and gains in the customer profile. Normally that should be the case,
because pain relievers and gain creators are designed to match relevant jobs,
pains, and gains.
