Page 316 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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1. Start with an empty canvas. Make sure listeners were given at least a short
introduction to the canvas.
2. Begin your presentation wherever it makes most sense. You can start with
products or with jobs.
3. Put up one sticky note after the other progressively to explain your value
proposition so your audience doesn’t experience cognitive murder.
Synchronize what you say and what you put up. Tell a story of value
creation by connecting products and services with customer jobs, pains, and
gains.
Use low-fidelity prototypes to make your ideas tangible.
Use low-fidelity prototypes to make your ideas tangible.
